What is a Heat Map? Heat Map Examples

What is Heat Map?

It is a two dimensional representation of data in which values is represented by colors. Heat maps allow the viewer to understand complex data sets. Heat maps are often used by online marketers to show what percentage of people interacted with different parts of a web page, whether it is via eye-tracking, click tracking, mouse tracking, etc. Often used parts of the web page can be displayed with dark red, with less viewed parts displayed as lighter red, orange, yellow, etc. This can be a very powerful tool when preparing website navigation and sales copy. In the United States, many people are familiar with heat maps from viewing television, news programs. During a presidential election, for instance, a geographic heat map with the colors red and blue will quickly inform the viewer which states each candidate has won.

 Color Schemes

There are many different color schemes that can be used to describe the heat map, with perceptual advantages and disadvantages for each. Color-maps of Rainbow are often used.

Tools/Software Used

  1. Crazy Egg.
  2. Luck Orange.
  3. Click Tale.

 How to make heat amp

  1. Download R
  2. Load the data
  3. Sort data
  4. prepare data
  5. prepare data,again
  6. Make a heat map
  7. Color selection
  8. Clean it up

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