Ever wondered how the search results you get after typing your query into the search
engine are ranked? Well, this concept is what we call SEO i.e. Search Engine Optimizing. Let
us breakdown and understand SEO
Search:- Searching for solution of a problem.
Engine :-Machine that makes decision, using algorithms, that use patterns.
Optimization :-creating solutions that fits in to that pattern. Now a days due to web
popularity, competitors have been seeking ways to compete and get at the top of search
results, since it is the most viewed part.
seo training institute in pune
Use SEO guide provided by google
Use metadata, which is short description of your content
Making URL’s themselves informative
Nesting pages in some sort of sensible directory structure
Search engine are also aware of topic headers and all-text for image, All text is
information linked to an image other professional level techniques are,
Black hat :-Manipulating search engine to give better ranking than you deserve.
Basically tricking it. If it caught by search engine the site is taken down immediately
by the engine.
White hat :-Going by the rules and honest efforts. But it is not sufficient to get good
Factors that matters are :-
1. Content: - Interesting and attractive content is necessary.
2. Technical factors :- It includes authority determined by backlinks and authorship. It
includes clickbait’s i.e. headings that tempt people to click and read it.
3. User Experience :-The site must be trustworthy, interesting and useful. Some factors that
count for user experience are ,bounced rate which gives count of number of people who
came and left right away in few seconds and Average time which is how long people stayed
on your website. Bounced rate and Average time are known to the Search engine and it
affects the ranking.
Now lets discuss SEO as process:-
1. Research your niche
Create statistics of popular keywords people we to search for queries solutions related to
2. Open site Explorer tool
It can be used to see authority of any website and to see from where it gets links and how
many links it gets.
3. Create optimized content
In many Content management systems there are free plugins or extensions that can help
you input metadata that google finds valuable.
4. Get exposure, links, shares
Although it is not allowed, but you can buy links. More links give more ranking.
5. Analyse results
You can use tool like Google analytics and webmasters tools to analyse your results.
6. Keep on repeating SEO after regular intervals
Since the algorithm and pattern keep on changing, to make sure your content is suitable to
changing pattern, you should keep doing optimization at regular intervals.
So, this was all about SEO which has lot of demand and importance. It is the best marketing
strategy for any kind of business, located anywhere to attract customers. There are some new
changes made every single day. So to be in the competition the necessary update and modification