SEO Company in Panvel
SEO is Search Engine Optimization. It consists of strategies, tactics and techniques used for increasing number of visitors to website. It is done by obtaining high ranking placement in search results page of a search engine such as Google,Bing,Yahoo, etc.
SEO helps such that the site is accessible to a search engine which helps to improve the chances of finding that site by search engine.
WHAT IS WHITE HAT?
SEO is set of white hat best practices. By following this, it helps to achieve a better ranking in search engine results.
In SEO, white hat SEO refers to usage of optimization strategies,tactics, techniques and completely follows search engines rules and policies.
There are different Examples of white hat SEO techniques. keywordanalysis,also backlinking, link buildingis one of them. It is used to enhance popularity of link. White hat SEO is frequently used by those who are intended to make investment for long-time on their website.
OPTIMIZING THE SEARCH
SEO is also about making search engine result similar to user’s required query. This process consists of snippets of text and metadata which are optimized to ensure snippet of information, which is appealing in the search query.
This is done to obtain a high CTR (CLICK THROUGH RATE) from search results.
INFORMATION REGARDING SEO FROM GOOGLE WEBMASTER
To achieve better rankings in Googlesearch engine following steps needs to be taken :
- Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as "cloaking."
- Make a site with a clear hierarchy and text links. Every pageshould be possible to reach from at least one static text link.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
- Use keywords to create descriptive, human-friendly URLs. Provide one version of a URL to reach a document, using 301 redirects or the rel="canonical" attribute to address duplicate content.
MONITORING SEO PERFORMANCE
SEO performance monitoring should be an ongoing activity.
Also, webmasters must maintain constant vigilance to detect negative or subversive SEO from competitors and unsuspecting third parties, monitoring closely for undermining activities such as the insertion of undesirable backlinks. Web analytics programs can help in performance monitoring, providing insights into how to ethically improve SERP ranking.
They can inform the OCTOBER 2015 51 webmaster about how visitors reach the website, their navigation patterns, and how changes to the page title and meta description tags affect search-engine traffic. The programs enable simulated content and site organization experiments in a sandbox environment so that webmasters can build multiple page versions and evaluate them in what-if scenarios.
- Don’t use text inside your images as it will be difficult for search engine to find your website.
- Use as many as links in the form of text to your webpages.
- Don’t put most of your data in private mode where it will be needed to logged in to access it. It makes difficult for search engine to search relevant data to your website.
- Choose your domain name and URL familiar with the content of your website.