SEO Company in Faridabad

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is set of rules that can be followed by website owners to optimize their websites for search engines and thus improve their search engine rankings.

Search Engine Optimization is the process of affecting the visiblility of a website in web search engines. The process of mixing number of visitors to a particular website by ensuring that the site appear high on the list of results returned by search engine. SEO may target various kinds of search like image search, academic search, video search, news search, etc.

As an internet marketing strategy search engine optimization considers how searchengine works, what people search for, the actual search term(keyword)typed into search engine and which search engine preferred by users. Promoting a site to increase the number of inbound links is SEO tactic.


To do basic SEO, it is necessary to understand how search engine actually works.

How Search Engine Works :-

          Search engine performs various activities in order to deliver search result. The  activities are as follows:


Crawling is the process of fetching the web pages which are linked to the website. The software which perform crawling is called as Crawler.


Indexing is the process of creating index for all the web pages and this web pages are keep into a database from where it can later be retrieved. Indexing is the process of identifying the words that best described page and assigned the page to the particular keyword.


When user request something and search result comes at that time search engine compares the search term in the search request with indexed page in the database.

Calculating Relevancy:-

If more than one page contains the search term then search engine starts calculating relevancy of each of the pages in its index to the search term.

Retrieving Result:-

The last step in search engine activity is the retrieving the best match result for the search term which is requested by the user.

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