Different Types of Marketing Strategies
There are various approaches and method to online marketing and online website advertising techniques. We have described best 24 different types of marketing strategies in simple terms. It is important know about each method so that one can compare the results. this list sums up the online marketing methods.
Take a deep breath. This list is quite exhaustive!
Marketing Strategy Examples
Article Marketing: Article marketing implies writing articles and submitting them to web article directories. When you write article, you are allowed to put a backlink to your website in author's bio box. People looking for information will come and read your article. if it interests them, they would visit your web site for more information. Article marketing is a very good method to build links for your site, enhance your website's search engine ranking and getting traffic. What is more, it is absolutely free until you wish to use paid services.
Bum marketing is a method of marketing using articles with a twist. Here, you search for potential keywords that can be dominated, write articles on those and submit them to article directories with an affiliate link to the product you want to promote.
Ezine Marketing: This refers to email marketing. You can start your own newsletter or ezine or electronic magazine which your subscribers can choose to receive. Creating an ezine is an integral part of your internet business. You can also choose to purchase an advertising space in the ezines that are already running successfully. your website gets exposed to targeted readers who may like to become your customers.
List Building: This refers to building a subscribers database ,who are entered into the list of that database when they opt in for your ezine or agree to a free download against providing you their email address. You can contact these subscribers with your offers and promos.
Lead Purchase: There are some paid services which will provide you with the names and email addresses of the people or leads against a payment. This method is called lead generation. This is done by them by placing your opt-in form (Form which a visitor fills in order to subscribe) on heavily visited websites, a process that you can do on your site also. Normally you are charged per lead.
Viral Marketing: Here, you make a useful product like ebook or software and allow people to pass it on freely. This helps in spreading your website links and branding your site. Apart from ebook or software, you can also build some humorous video or funny email. Build anything that people would like to pass on and share.
Press Releases: Here, you build a press release for your website and submit it to one or more press release sites like prweb.com. Press releases are done to create awareness among the web visitors and are displayed on various news channels or sites on the net. Also builds increased back links. Both free and paid submissions are available.
Joint Ventures: Here two or more marketers come together and promote a product or service in a way that it will benefit them all. Joint ventures are a great way to build your business because the marketing efforts are combined and results are always more than individual efforts.
Affiliate Program: You can launch your own affiliate program where people can join. Then they would advertise your product with their affiliate link. When a sale is made, they get a preset commission. You will need an affiliate program manager to do this. Clickbank.com offers an easy alternative.
Resell Rights Marketing: You can offer resell rights to your product where people would be able to sell it and keep all the money. It increases your product value and helps in building in name because more sales are made than when you sell it just on your own. Helps in branding too.
RSS Marketing: RSS stands for Really simple Syndication and it may be difficult to conceptualize in the beginning. RSS works by RSS feeds which needs to be generated by website. People can subscribe to these RSS feeds and can view the content of the website via their RSS reader. By this people are enabled to rceive the content directly on their desktop. This method is quite new as compared to others and has become really popular following spam issues in email marketing.
Blog Marketing: Blog is an online journal which you can update on regular basis. You need a blogging platform like WordPress or Blogger etc and you can publish at their site or host on your own. Blogs are immensely popular with marketers and are very much loved by search engines. A must for your business.
Social Bookmarking: This is latest marketing buzz. There are online bookmarking sites available which peple can use to bookmark the places on the web they like. You can display these bookmarking buttons on your site or blog and people may submit the link for bookmarking if they like your site. Generates good traffic.
Video Marketing: This is even newer. You can upload a video on the sites that allow. People would watch and then visit your site. Theory is similar to article marketing but media used is different. A popular website that allows video upload is Youtube.com.