Sraj is a creative banner creator and graphic design company in pune and expert in banner design. Banner It is the main source of Internet based marketing and provide global platform for placing your product or service information. This graphic component is somewhat similar to advertisements in a printed publication of any magazine or newspaper. But, banner ad has capability to turn a simple reader into a potential customer by redirecting them to advertiser's website.
Each of the banners is designed with a specific purpose and reflects particular messages. The placements of banners on website plays vital role in attracting people and generating clicks.
The technologies used to create these visual advertisements varies, some banner designers create banner in GIF formats while some designers use flash technologies to create more animated products that will obviously bring more clicks than visitors to a client's website.

Some of the basic banners designing tips are:
Animation should be used as a fine tool to attract attention.It is advised not to allow an animation to loop endlessly. Create the animation loop 7-10 time and leave the main message on the last animation frame.
Keep the message short Simple banners have higher rates than lengthy, complicated banners.

Ensure you linked the banner to a specific page When people click on the banner, they want to go directly to the web page that has the information they want. Your visitors do not want to hunt for the information.

Banner creator

Designers create, choose, and organize these elements—typography, images, and the so-called “white space” around them—to communicate a message.

Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Graphic design is a creative process that combines art and technology to communicate ideas.

The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.


Image-based design

Designers develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience

For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun.

In the case of image-based design, the images must carry the entire message; there are few if any words to help.

These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.

image based design

image based design

Symbols and logos are special, highly condensed information forms or identifiers. Symbols are abstract representation of a particular idea or identity. The CBS “eye” and the active “television” are symbolic forms, which we learn to recognize as representing a particular concept or company. Logotypes are corporate identifications based on a special typographical word treatment. Some identifiers are hybrid, or combinations of symbol and logotype. In order to create these identifiers, the designer must have a clear vision of the corporation or idea to be represented and of the audience to which the message is directed.


Computer Graphics

In computer graphics, pictures or graphics objects are presented as o collection of discrete picture elements called pixels. The pixel is the smallest addressable screen element. It is the smallest piece of the display screen which we can control. The control is achieved by setting the intensity and colour of the pixel which compose the screen.

Each pixel on the graphics display does not represent mathematical point. Rather, it represents a region which theoretically can contain a infinite number of points.

The special procedures determine which pixel will the best approximation to the desired picture or graphics object.

The process of determining the appropriate pixels for representing picture or graphics object is known as rasterization, and the process of representing continuous picture or graphics object as a collection of discrete pixels is called scan conversion

The computer graphics allows rotation, translation, scaling and performing various projections on the picture before displaying it. It also allows to add effects such as hidden surface removal, shading or transparency to the picture before final representation. It provides user the control to modify contents, structure and appearance of pictures or graphics objects using input devices such as a keyboard, mouse, or touch-sensitive panel on the screen. There is a close relationship between the input devices and display devices.

Therefore, graphics devices includes both input devices and display


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