Banner It is the main source of Internet based marketing and provide global platform for placing your product or service information. This graphic component is somewhat similar to advertisements in a printed publication of any magazine or newspaper. But, banner ad has capability to turn a simple reader into a potential customer by redirecting them to advertiser's website.
Each of the banners is designed with a specific purpose and reflects particular messages. The placements of banners on website plays vital role in attracting people and generating clicks.
The technologies used to create these visual advertisements varies, some banner designers create banner in GIF formats while some designers use flash technologies to create more animated products that will obviously bring more clicks than visitors to a client's website.
Some of the basic banners designing tips are:
Animation should be used as a fine tool to attract attention.It is advised not to allow an animation to loop endlessly. Create the animation loop 7-10 time and leave the main message on the last animation frame.
Keep the message short Simple banners have higher rates than lengthy, complicated banners.
Ensure you linked the banner to a specific page When people click on the banner, they want to go directly to the web page that has the information they want. Your visitors do not want to hunt for the information.